Old Ads You Won’t See Published Today…
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Take a look....don't choke...at the end is the assignment.
And a couple of out right racist ads.
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Finally: a racist Kool aid commerical
And, in case you think only American commercials are sexist, here's one from Australia.
Now the assignment: Advertising Project: due Thursday, January 21. All work is due then, whether you present that day or on Friday or Monday.
Individually or with a partner you will design your own commercial to present to the class. Note that, if you are working with a partner, you must decide how you will divide the work. You will both receive the same grade. If your partner decides not to complete his or her part, you both will earn a zero.
DETAILS:
1. You may use anyone you wish in the commercial; this includes classmates, school mates and family.
2. Your commercial may be live or filmed.
3. You may advertise a product of your choice, or create your own product.
4. The length of your commercial should be approximately 1 minute. (up to 10 seconds over is fine, at which point you will lose 10 points.)
5. The material should be memorized. No script; however, to ad lib is fine.
6. Be creative. This project has great flexibility. You are demonstrating you understand how to persuade someone to buy a product or a concept. Avoid vulgarity.
On Thursday, January 21, everyone is to turn in the following written material.
This will be the last writing grade for marking period 2.
You may send this material along early, if so wish.
I suggest if you are filming to upload your commercial or put it on a thumb drive. Under no circumstances depend on your mail.
What exactly are you turning in on Thursday, January 21?
1. A script. (This should include written descriptions of character, setting, dialogue and all production details. Do not be overly concerned with formatting.
2. An analysis paragraph of a minimum of 200 words that explains what and how you used two persuasive techniques and details of your target demographic. Make specific references to your commercial as textual evidence.
3. Reflection: An analysis paragraph of at least 200 words that addresses the process (production techniques) and obstacles you might have encountered and what worked well. How might you have changed the experience?
How shall the assignment be graded?
Two written grades:
1) Numerals 1 through 3 are worth 33 % each for a total of 100 points. (yes, I know that's not exactly accurate)
2) Commercial: 75/ 85 / 95 grading.
adheres to 60 second rule
incorporates the two persuasive techniques
demonstrates the use of 3 production techniques
is memorized and performed according to speech performance standards.
1.Script: character, setting, dialogue and all production details (check the list from the blog on Thursday, January 15) written out. (correct language conventions apply)
2 Persuasive Technique Paragraph: A well-written and supported paragraph explaining what two persuasive techniques you used and how they manifest themselves specifically in your commercial. (correct language conventions apply)
3.Reflection paragraph: how close did you come to achieving your goal? See above. (correct language conventions apply)
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