1 FEBRUARY: Comparing Media

Essential Question: How do editorials compare to other forms of persuasive media?

In order to understand how editorials are subtly different from other forms of persuasive media, you will be filling in the following chart.

In this chart, you will analyze media from each category.  If you would like to use more than 1 example, make sure that you cite all examples in the second column.  You should reference examples using domain names, as per: https://owl.english.purdue.edu/owl/resource/747/02/ . HARD COPY OF THIS DUE 2 Feb, END OF CLASS

LINK TO CHART (Hard copies to be distributed in class.)

Note: People label Rhetorical Techniques and Persuasive Techniques differently; don't be alarmed!

Some examples to choose from, although I suggest that you go searching for your own as well: 

Advertising:
See previous blog posts.

Yellow Journalism:

Frank Luther Mott’s 5 characteristics: https://en.wikipedia.org/wiki/Yellow_journalism#cite_note-0

death: http://media-cache-ak0.pinimg.com/236x/67/d5/cc/67d5cce59516f3dac065d6c35da8a221.jpg

slaughter: http://www-tc.pbs.org/crucible/headlines/tn_headline-3.gif

glory: http://academic2.american.edu/~wjc/yellowjo/images/gallery/008_ships_on_coast.jpg

           https://www.princeton.edu/~achaney/tmve/wiki100k/docs/Yellow_journalism.html

                                

Tabloids:

https://manshipmassmedia.files.wordpress.com/2014/11/screen-shot-2014-11-13-at-7-43-02-pm.png

https://mediastudies097.files.wordpress.com/2012/10/6902d3e0de958175cdb7e0f2b95e71ec_1m-png.jpg

http://southdakotapolitics.blogs.com/south_dakota_politics/images/newsweekterror.jpg

https://makinghistoryfun.files.wordpress.com/2010/01/nationenq.png

Propaganda:

https://www.historians.org/about-aha-and-membership/aha-history-and-archives/gi-roundtable-series/pamphlets/what-is-propaganda/defining-propaganda-ii

I Want You: https://www.loc.gov/exhibits/treasures/images/tlc0090.jpg

http://i1.wp.com/www.scriptonitedaily.com/wp-content/uploads/2013/02/mp1.jpg

http://caldwellb2propaganda.weebly.com/uploads/1/4/6/2/14622206/7049679_orig.png

Editorial Writing:

https://www.washingtonpost.com/opinions/the-posts-view

http://topics.nytimes.com/top/opinion/editorialsandoped/editorials/index.html
Here's a fairly comprehensive description that we will review tomorrow as well

1 FEBRUARY: Introducing Editorials

For this mini-unit, you will be participating in activities and developing a portfolio of editorial-related work.  Here is a table of what we will be accomplishing as well as due dates.  Note that you are expected to email assignments to kcloonan@u.rochester.edu AS WELL AS Dorothy.Parker@rcsdk12.org to receive full credit.  While simple tasks (like responses or chart completion) will be assessed based on the usual 75/85/95 points, significant tasks (infographic, fallacy-riddled editorial, final editorial) will be evaluated according to the New York Times’ editorial rubric:

NY TIMES RUBRIC LINK

DAY	TOPIC	ASSIGNMENTS DUE
Monday, 1 Feb	Comparing Persuasive Media
Tuesday, 2 Feb	The Pulitzer Prize	- Media Comparison Chart (SUBMITTED HARD COPY BY END OF CLASS) - Paragraph reaction to Kingsbury’s Editorial Series; demonstrate knowledge of at least one AFOREST tool (POSTED DIRECTLY ON BLOG AS A COMMENT BY 11:59pm)
Wednesday, 3 Feb	D&C: A Call for Editorials	- Collaborative Paragraph (EMAILED BY 11:59pm)
Thursday, 4 Feb	Infographics	- 2 comments on blog paragraphs (POSTED DIRECTLY ON BLOG AS COMMENT BY 11:59pm)
Friday, 5 Feb	Logical Fallacies	- Logical Fallacy Identification Quiz (HARD COPY DUE AT END OF CLASS) - CHANGE: Infographic (EMAILED BY 11:59pm ON SUNDAY, 7 FEB)
Monday, 8 Feb	Media Lab: Identifying Fallacies	- 5 substantive posts in Media Lab (DUE AT 11:59pm)
Tuesday, 9 Feb	Incorporating Fallacies	- Fallacy Quiz (HARD COPY DUE AT END OF CLASS)
Wednesday, 10 Feb	Citing, Correcting & Writing	- Grammar Quiz (HARD COPY DUE AT END OF CLASS)
Thursday, 11 Feb	NYTimes Competition Launch
Friday, 12 Feb	Writing	- Editorial Article (450 max) & Fallacy-Riddled Article (450 max) (EMAILED BY 11:59pm)

The following NYS Common Core Standards will be targeted during this mini-unit:

I can integrate and evaluate multiple sources of information presented in different media or formats (e.g., visually, quantitatively) as well as in words in order to address a question or solve a problem. 
CCSS.ELA-LITERACY.RI.11-12.7

I can determine an author's point of view or purpose in a text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness or beauty of the text. CCSS.ELA-LITERACY.RI.11-12.6

I can write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence. CCSS.ELA-LITERACY.W.11-12.1

I can introduce precise, knowledgeable claim(s), establish the significance of the claim(s), distinguish the claim(s) from alternate or opposing claims, and create an organization that logically sequences claim(s), counterclaims, reasons, and evidence. CCSS.ELA-LITERACY.W.11-12.1.A

Thursday, January 21 advertising presentations

Everyone's paperwork for their advertising project is due NOW.

Once again, what are you turning in?

                1. Script
                2. Two-hundred word analysis of production and persuasive techniques
                3. Two-hundred word reflection of the process of creating your advertisement

If you sent me this, I have printed it out.

Take five minutes to print out any material that so remains, and then we will begin presentations.

*****************************************************

From Ms. Aspenleiter

 

Who: Senior Class of 2016

When: Friday, February 26, 2016

11:45pm-7:00am

Where: LASERTRON – 175 Marketplace Dr.

WHY:  TO GET TOGETHER AND HAVE A BLAST!

 

Do you have an exam or review class on Tuesday or Wednesday of next week????

If NO then you should join us at and earn 3 hours of Community Service each day for doing so!

 

Sign up is located outside the 3^rd floor Academy Office.

PERMISSION SLIPS ARE REQUIRED – they can be found in the 3^rd floor Academy office

See Aspenleiter for details!

****************************************

NEW YORK STATE SUMMER SCHOOL OF THE ARTS

A Program of the New York State Education Department

SCHOOL OF THEATRE

SUNY Delhi – July 10 – August 6, 2016

Daily classes include acting, improvisation, voice and movement.  Past guest workshops have included mask, stage combat, directing, playwriting, tango, monologues, political theatre and Shakespeare.  Students attend shows in NYC, preview staged readings and engage in recreational and social events.  The program will conclude in a public final presentation that demonstrates the skills students have gained from their participation in the program.

NYSTEA Student Conference January 11 & 12 Villa Roma Resort Callicoon, NY Western NY - Sunday, January 24 SUNY Brockport Hartwell Hall Brockport, NY Albany Area- Saturday, February 20 NYS Museum 222 Madison Avenue Albany, NY 2016 Audition Sites And Dates Syracuse – Sunday, February 21 Manlius Pebble Hill School 5300 Jamesville Road Syracuse, NY 13214 New York City - Sunday, March 6 Ripley-Grier Studios 520 8th Avenue New York, NY

For information & online application forms, visit our website at:

www.oce.nysed.gov/nysssa/

Phone: (518)-474-8773      E-mail: nysssa@nysed.gov

Thursday, December 14 advertising cumulative assessment project

Old Ads You Won’t See Published Today…

Take a look....don't choke...at the end is the assignment.

And a couple of out right racist ads.  

   

a 

Finally: a racist Kool aid commerical

Kool Aid

And, in case you think only American commercials are sexist, here's one from Australia. 

caltex oil commercial

Now the assignment: Advertising Project: due Thursday, January 21. All work is due then, whether you present that day or on Friday or Monday.

Individually or with a partner you will design your own commercial to present to the class. Note that, if you are working with a partner, you must decide how you will divide the work. You will both receive the same grade. If your partner decides not to complete his or her part, you both will earn a zero.

DETAILS:

1. You may use anyone you wish in the commercial; this includes classmates, school mates and family.

2. Your commercial may be live or filmed. 

3. You may advertise a product of your choice, or create your own product.

4. The length of your commercial should be approximately 1 minute. (up to 10 seconds over is fine, at which point you will lose 10 points.)

5. The material should be memorized. No script; however, to ad lib is fine.

6. Be creative. This project has great flexibility. You are demonstrating you understand how to persuade someone to buy a product or a concept. Avoid vulgarity.

On Thursday, January 21, everyone is to turn in the following written material.

This will be the last writing grade for marking period 2.

You may send this material along early, if so wish. 

 I suggest if you are filming to upload your commercial or put it on a thumb drive. Under no circumstances depend on your mail. 

What exactly are you turning in on Thursday, January 21?

1. A script. (This should include written descriptions of character, setting, dialogue and all production details. Do not be overly concerned with formatting.

2. An analysis paragraph of a minimum of 200 words that explains what and how you used two persuasive techniques and details of your target demographic. Make specific references to your commercial as textual evidence.

3. Reflection: An analysis paragraph of at least 200 words that addresses the process  (production techniques) and obstacles you might have encountered and what worked well. How might you have changed the experience? 

 How shall the assignment be graded?

Two written grades: 

1) Numerals 1 through 3 are worth 33 % each for a total of 100 points. (yes, I know that's not exactly accurate)

2) Commercial: 75/ 85 / 95 grading.

                    adheres to 60 second rule

                    incorporates the two persuasive techniques

                    demonstrates the use of 3 production techniques

                 is memorized and performed according to speech performance                         standards.

1.Script: character, setting, dialogue and all production details (check the list from the blog on Thursday, January 15) written out. (correct language conventions apply)

2 Persuasive Technique Paragraph: A well-written and supported paragraph explaining what two persuasive techniques you used and how they manifest themselves specifically in your commercial. (correct language conventions apply)

3.Reflection paragraph: how close did you come to achieving your goal? See above. (correct language conventions apply)

Wednesday, January 13 production techniques in advertising

Production Techniques in advertising

Learning Targets: I can cite strong and thorough textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text, including determining where the text leaves matters uncertain.

   I can analyze and evaluate the effectiveness of the structure an author uses in his or her exposition or argument, including whether the structure makes points clear, convincing and engaging.

Essential question: How are production techniques employed to make a product more marketable?

Assignment: Read through the production techniques and watch the 6 commercials that follow. In a couple of sentences for each, explain the production techniques that have been employed.

Send along, as usual.  Thank you.

 At your leisure, please complete the slogan assignment from yesterday, if you have not already done so.

Note tomorrow you will begin your final assessment in advertising.  Consider if you wish to work with a partner or independently.

We have covered the rhetorical devices of ethos, logos, and pathos, as well as various persuasive techniques. The media effects in an advertisement can convey just as much meaning, though, and it is important for us to understand these production techniques in order to separate style from substance and determine how we are being persuaded. Advertisers use the power of visual elements when selling their product. A message can be delivered through the music, color, or framing of the shots. 

1. camera angle: angle at which the camera is positioned during a shot; high-angle shots make a product look small, while low-angle shots make a product appear larger

2. color: used to convey meanings, associations, or feelings; for example, the color white is often associated with purity, while red is associated with warmth and energy

3. copy: printed text in advertisements; copy can include catchy phrases, factual information, or persuasive language intended to have an emotional impact

4. editing: selection and arrangement of camera shots for a TV ad; each shot is selected and arranged to create a persuasive effect

5. framing: position of a product and objects within the “frame” of a screen or an image; arrangement of objects can convey ideas and relationships

6. layout: design and arrangement of the text and visual elements in a print ad; advertisers consider the size of visuals; amount of copy; and placement of the product, logo, and slogan

7. lighting: deliberate use of light and shadow to create mood or suggest certain feelings; for example, ads for greeting cards often use soft lighting and no shadows to match the warmth and happiness that cards bring to recipients

8. slogan: memorable phrase used in a series of ads; viewers remember the slogan and associate it with the product

9. special effects: computer-generated animation, manipulated video images, and fast and slow motion used in TV ads; special effects are often used to capture viewers’ attention or make products look more exciting

10. jingle: short, catchy tune used in TV and radio ads; usually mention the product name or its benefits; effective jingles remain in people’s memories long after the ad is over, and some become part of popular culture.

11. music: popular songs or original compositions created specifically for an ad or a product; advertisers select music that will enhance the image of the product or appeal to the target audience; for example, classical music can convey a sophisticated image

12. sound effects: sounds added to ads during the editing process, such as the sound of crunching potato chips or the bubbling sound of soda being poured; effect is to make viewers thirsty or hungry for the product

13. voice-over: unseen commentator or narrator of a TV ad or radio spot; sometimes, actors with memorable voices deliver the voice-overs for ads

1. Evian



2. Zazoo

3. women in India

4. vaccine

5. New York tourism


6. jello

Tuesday, January 12 slogans

My error: I meant to have everyone finish the analysis of the 25 advertisements yesterday; however, I wrote down the wrong date and so this is due by the end of the class today. For those of you who have completed this assignment, please more onto the slogans below.  This will need to be "squeezed in" by the end of the marking period. Of note, many have finished up both assignments.
Slogans in Advertising

When well-used and oft-repeated, a slogan can become part of the fabric of a brand. But how do you build a strong connection between a slogan and a brand?  It's not simply a matter of tacking a slogan onto an ad. because a an an with a slogan isn't necessarily more effective than an ad without one.  A slogan is merely an end-line or sign-off to an ad is unlikely to make a contribution to the success of either the advertising or the brand; the creative slogan must integrate the brand and slogan in such a way that the slogan can strengthen branding or have some other effect.

Guidelines To Create Great Slogan

1. Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
2. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
3. Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
4. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
5. Keep it simple. Use proven words and short keywords. One word is usually not enough.

Assignment: open a word document and label the brand associated with the slogan. Some you might have to research, but try first.  Each is worth 2 points (up to 114).  Due by the end of class. 

Send along: have fun!

1. Think big

2. Think small

3. Push button publishing

4. Beauty outside. Beast inside

5. American by birth. Rebel by choice

6. Between love and madness lies obsession

7. Don't be evil

8. Outwit Outplay Outlast

9. See what we mean

10. Save money. Live better

11. If you want to impress someone, put them on your Black List

12. We sell more cars than Ford, Chrysler, Chevrolet and Buick combined

13. I am what I am

14. Innovation

15. A mind is a terrible thing to waste

16. The customer is always and completely right.

17. When there is no tomorrow

18. At the heart of the image

19. The greatest tragedy is indifference

20. Live in your world. Play in ours.

21. There is no substitute

22. The happiest place on earth

23. For the men in charge of change

24. Pleasing people the world over'

25. Stronger than dirt

26. Impossible is nothing

27. Pleasure is the path to joy

28. Let your fingers do the walking

29. Solutions for a small planet

30. Because life's complicated enough

31. Share moments. Share life..

32. I'm lovin it

33. When you care to send the very best.

34. A diamond is forever

35. Quality never goes out of style

36. Just do it

37. Connecting people

38. Success. It's a Mind Game.

39. Make believe

40. Expand your mind, change your world!

41. Eat fresh

42. Your vision, Our Future

43. Make the most of now

44. Good to the last drop

45. Does she...or doesn't she?

46. Power, beauty and soul

47. Have it your way.

48. It's everywhere you want to be

49. Twist the cap to refreshment

50. Melts in your mouth, not in your hands

51. Reach out and touch someone.

52. Finger lickin' good.

53. Because you're worth it.

54. Fly the friendly sky.

55. Be stupid.

56. Buy it. Sell it. Love it.

57. Keeps going and going and going.

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